Driving home with a friend from a presentation today on why business leaders shouldn't leave out Facebook, Google+, and social networks in general.
The question arises, "May I ask, what you perceive of what I am doing and especially my value proposition?"
His answer, "I frankly don't know what you are doing!"
... a clear answer. But why am I troubled?!
About six months ago the head of
Dresden Marketing, the city of Dresden's own marketing company, Dr. Bettina Bunge called me the "Alpha-Blogger of Dresden" during a workshop about the value proposition of the local creative class for business, research, tourism, and general economic well-being. A nice description of my work for about two decades by now, which states my personal love, and passion for the city pretty much to the point. Yet where is the value proposition seen in that perception? Who does share that there is value in connecting people, building bridges across countries, cultures, and disciplines, and on the sideline promotes Dresden across the globe?
Maybe we have a more scattered "culture landscape" than we might imagine and asked ourselves. Edgar Schein, professor (emer.) at MIT Sloan School of Management has written a well known book bringing more light to the issue, called "
Organizational Culture and Leadership".
We really don't know about reality until we ask the honest question, accessing our own ignorance. And from there we learn as our emotions (clearly mine) accelerate and rise high. As long as the cultures of the giver and taker have not arrived at a shared understanding of each other innovation is on a stony path, and the "horsepower of entrepreneurs" can't be put effectively onto the road.
... so is it true that "
Culture is the Way to Innovation"? What's your personal experience?
