Don't Be Evil crossed my eyesight and whooosh it didn't take long to dig deeper into this interesting sounding info.
"Creative Destruction of Companies
For many organizations, alarm bells were going off long before the meltdown of financial markets. The emergence of two-way traffic on the internet has been destructive to many markets and companies. The classic example is Wikipedia, the free web encyclopedia based on “user-generated content...." (taken from the booklet)
Are our organizations running full speed into the crossing, seeing the traffic light on RED yet thinking, "We will be fine moving on!"?