Sometimes one has to go far to see close - like I had to visit a conference in Oman to meet some relevant folks in the social business, like Frauke Godat, co-founders of the SelfHUB (closed in 2010) in Berlin.
There are always "hidden bends" in the course of life that create value for the whole the very moment you don't concentrate (with your eyes or measuring instruments) on the ROI or concrete results!
"If an organization wishes to benefit from its own creative potential, it must be prepared to value the vagaries of the unmeasurable as well as the certainties of the measurable." (quoted from 'Orbiting the Giant Hairball' by Gordon McKenzie)
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